🧰This Week’s Tool I’m Testing: Tofu Pages

_{Create smarter funnels in minutes (not weeks)}

_{If you offer services, book demos, or run outbound campaigns—Tofu is a game-changer. It’s a no-code builder that lets you create clean, high-converting landing pages tailored to each audience or offer.}

• Why it matters: Generic pages kill momentum. Tofu helps you spin up personalized pages for different buyer types—without waiting on design, code, or ops.

• How it works: Start with a simple template. Drop in your offer, headline, and audience. Use the AI blocks to auto-generate copy based on your goal. You can publish instantly or share via link.

• Price: Free for basic use. Paid plans start at $29/month.

• Triple Threat Score: ★★★★☆ 4.5/5

 👉 Try it free here

🧠 “Wait… what’s the difference between a GPT and an agent?”

If you’ve asked this, or heard it in a meeting, you’re not alone. It’s one of the most common questions I get. So here’s the definitive answer.

Agentic AI and Custom GPTs both use language models under the hood, but they operate very differently.

Custom GPTs are prompt-based assistants. You ask, they answer. Super useful for writing, summarizing, brainstorming, and drafting, but they always need human direction.

Agentic AI, on the other hand, takes initiative. Agents can reason, plan, and execute tasks over time—without constant hand-holding. They can loop through decisions, adjust to real-world feedback, and finish jobs end-to-end.

Here’s how they stack up:

But can GPTs become agents?
Yes, with the right structure. GPTs are the brains. To make them “agentic,” you need to wrap them in logic that handles memory, decision-making, tools, and feedback loops. That’s what frameworks like Auto-GPT, CrewAI, or OpenAI’s Assistants API enable.

TL;DR:
GPTs are smart collaborators. Agents are autonomous workers.
The shift from GPT to agent is about control—who's steering the task: you, or the AI?

Why it matters:
For small teams, agents aren’t just time-savers, they’re force multipliers. They don’t just help you write the email. They write it, send it, follow up, and log the result

👉 Learn more about the differences here

🤖Alex’s Custom GPT of the Week “MarketEdge GPT”

(Custom GPTs are purpose-built AI assistants I design for specific workflows on ChatGPT —think: your own virtual analyst, researcher, or strategist on demand. Here's one I use before every sales call.)

Who it’s for: Sales, marketing, and strategy teams who need real-time insights to outmaneuver the competition
What it does: MarketEdge GPT monitors your top competitors, flags shifts in your industry, and turns that intel into sharp messaging, rebuttals, and content—tailored to your brand tone and go-to-market goals
Why it matters: Whether you're prepping for a customer call, refining campaign copy, or watching the market—this assistant keeps you informed, aligned, and ready to win

• Live insights from news, blogs, changelogs, social, and more

• Website-based tone matching and positioning analysis

• Sales-ready talking points and response content generated on demand

Sample prompt: “Our prospect mentioned Competitor Y just launched a new freemium tier—how should we respond in two lines?”

👉 Try it now

_{*Note: You will need a ChatGPT account (ideally a Plus or Team plan) to run this GPT.}