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- Triple Threat delivers clear, strategic insights across sales, marketing, and AI.
Triple Threat delivers clear, strategic insights across sales, marketing, and AI.
This week: a tool that turns text into visuals, a GPT that automates sales prep, and how AI drove $13.5M in attributable revenue.
🧰This Week’s Tool I’m Testing: Napkin AI
Turn text into visuals in seconds
If you pitch, lead, or explain for a living—this tool will sharpen your edge. Napkin AI takes raw text and transforms it into clean, professional diagrams in seconds. No design team. No learning curve.
Why it matters: Visuals sell faster. Whether it's an org chart, funnel, or strategic roadmap, clarity drives action.
How it works: Drop in your text. Napkin reads it, suggests diagram options, and lets you customize layout, color, and format.
Triple Threat Score: ★★★★☆ 4.5/5
🚨Steal This Strategy: How PTC used AI to fix CRM chaos and unlock $13.5M in revenue
Even with 60,000 employees and a $10B market cap, PTC had a problem you probably know well:
Sales and marketing weren’t aligned
CRMs were full of gaps
Deals stalled from missing context and contact data
What they did:
PTC used People.ai’s SmartMatch AI to automatically capture sales activity, enrich CRM records, and surface buying committee intel—without manual entry.
What happened:
800% increase in deal-linked contacts
$13.5M in revenue tied directly to SmartMatch activity
6.5% win rate lift
✅ The takeaway: You can’t personalize or prioritize without complete, real-time data. This is how AI makes that scalable.

🤖Alex’s Custom GPT of the Week: “Sales Meeting Prep-GPT”
(Custom GPTs are purpose-built AI assistants I design for specific workflows on ChatGPT —think: your own virtual analyst, researcher, or strategist on demand. Here's one I use before every sales call.)
Who it’s for: CEOs, founders, consultants, and sales pros heading into critical calls
What it does: Collects company and stakeholder intel, prompts smart prep questions, and outputs a 2-page call memo tailored to your prospect
Why it matters: Compresses hours of scattered research into a tight, high-impact brief—so you show up informed, sharp, and ready to close
*Note: You will need a ChatGPT account (ideally a Plus or Team plan) to run this GPT.
Want your sales and marketing operating at a higher level?
—
Alexandria Ohlinger
CEO, Leadway