• Triple Threat
  • Posts
  • Triple Threat delivers clear, strategic insights across sales, marketing, and AI.

Triple Threat delivers clear, strategic insights across sales, marketing, and AI.

This week: a tool that turns text into visuals, a GPT that automates sales prep, and how AI drove $13.5M in attributable revenue.

🧰This Week’s Tool I’m Testing: Napkin AI

Turn text into visuals in seconds

If you pitch, lead, or explain for a living—this tool will sharpen your edge. Napkin AI takes raw text and transforms it into clean, professional diagrams in seconds. No design team. No learning curve.

  • Why it matters: Visuals sell faster. Whether it's an org chart, funnel, or strategic roadmap, clarity drives action.

  • How it works: Drop in your text. Napkin reads it, suggests diagram options, and lets you customize layout, color, and format.

  • Triple Threat Score: ★★★★☆ 4.5/5

🚨Steal This Strategy: How PTC used AI to fix CRM chaos and unlock $13.5M in revenue

Even with 60,000 employees and a $10B market cap, PTC had a problem you probably know well:

  • Sales and marketing weren’t aligned

  • CRMs were full of gaps

  • Deals stalled from missing context and contact data

What they did:


PTC used People.ai’s SmartMatch AI to automatically capture sales activity, enrich CRM records, and surface buying committee intel—without manual entry.

What happened:

  • 800% increase in deal-linked contacts

  • $13.5M in revenue tied directly to SmartMatch activity

  • 6.5% win rate lift

 The takeaway: You can’t personalize or prioritize without complete, real-time data. This is how AI makes that scalable.

🤖Alex’s Custom GPT of the Week: “Sales Meeting Prep-GPT”

(Custom GPTs are purpose-built AI assistants I design for specific workflows on ChatGPT —think: your own virtual analyst, researcher, or strategist on demand. Here's one I use before every sales call.)

  • Who it’s for: CEOs, founders, consultants, and sales pros heading into critical calls

  • What it does: Collects company and stakeholder intel, prompts smart prep questions, and outputs a 2-page call memo tailored to your prospect

  • Why it matters: Compresses hours of scattered research into a tight, high-impact brief—so you show up informed, sharp, and ready to close

*Note: You will need a ChatGPT account (ideally a Plus or Team plan) to run this GPT.

Want your sales and marketing operating at a higher level?

Alexandria Ohlinger

CEO, Leadway