3 tactical hits at the intersection of sales, marketing, and AI — built for operators who move fast and think ahead.

🧰 This Week’s Tool I’m Testing: Mindtickle

Build Top-Performing Sales Teams with AI

What it is:

Mindtickle is a revenue enablement platform that leverages AI to onboard, coach, and upskill sales teams, linking these behaviors directly to pipeline and performance. Features include AI-graded role-plays, deal coaching, and personalized training tied to quota outcomes.

Why it’s worth trying:

Unlike static LMS tools or knowledge dumps, Mindtickle drives measurable behavior change by replicating your best reps and scaling those habits across your team.

How it stacks up:

• vs. ChatGPT / LLMs → Purpose-built for sales. Role-plays simulate real objections and score reps on pitch delivery, confidence, and objection handling.

• vs. Traditional automation tools → Goes beyond task efficiency. Tracks how learning impacts revenue, from call quality to close rate.

• vs. Internal enablement teams → Pre-built playbooks and analytics make it faster and easier to deploy at scale.

• vs. Custom AI agents → Fully integrated system: training, content, coaching, and CRM analytics all in one dashboard.

Business impact:

• 50%+ higher quota attainment among engaged reps

• 22% faster onboarding using AI-generated learning paths

• 38-point lift in sales competency at Fastmarkets

• 200% pipeline growth for Leadium using AI-optimized cold call coaching

First step:
Mindtickle offers a free trial, allowing you to experience its capabilities firsthand. Start by defining your Ideal Rep Profile (IRP) and Mindtickle will map critical skills and show you where the gaps are.

Triple Threat Rating: ★★★★½ (4.5/5)

👉 Try it here

Note: I am not affiliated with or compensated by Mindtickle for this recommendation.

🚀 Executives Just Got Cloned — Here’s What That Means for Sales and Marketing

Klarna made headlines by using an AI version of its CEO to deliver internal updates on Zoom. But this isn’t just a tech stunt, it’s a glimpse into how AI avatars can extend executive presence to every stage of the customer journey.

What’s happening:
AI avatars are showing up in real executive workflows — delivering pre-scripted updates, joining internal meetings, and soon, handling Q&A. They look, speak, and present just like their human counterparts — but they can scale globally and instantly.

Why this matters for sales & marketing:

• Executive presence, on-demand: Send a welcome message from the CEO to every new customer, partner, or prospect, no scheduling required.

• Consistent messaging at scale: Align product vision and strategic updates across regions without burning exec time.

• Customer trust-building: Make buyers feel like VIPs with direct (AI-powered) access to leadership during onboarding or key moments.

This isn’t replacing your execs, it’s multiplying their impact. Instead of a live AMA in one timezone, your CRO can deliver a perfect kickoff message across 20 markets — personalized, polished, and on brand.

Emerging use cases:

• High-profile customer messages delivered by an AI avatar of the CEO or executive

• Customer onboarding or partner enablement hosted by a branded avatar

• Executives walking potential customers through live demos of products

The big shift:
AI avatars turn executive communication into a repeatable asset — one that scales customer experience without scaling overhead.

What to do next:
Start by using tools like Synthesia or HeyGen to add a CEO welcome video to your onboarding sequence. Then test using avatar-led videos in your next campaign, pitch, or renewal play.

Check out this Klarna case story in this article from CyberNews.

🤖 Alex’s Custom GPT of the Week: The GPT That Feels Like a Market Research Team in Your Pocket

(Custom GPTs are purpose-built AI assistants I design for specific workflows on ChatGPT)

If you’ve ever hacked together a survey using a template, guessed at what to ask, or stared at a blank Google Form hoping for inspiration, this is for you. I built a GPT that acts like a strategist, a copywriter, and a CX researcher in one.

Who it’s for:
Founders validating new ideas, marketers testing messaging, product teams gathering user input, or anyone who wants structured feedback…fast.

What it does:
Through a short, guided conversation, it asks smart questions about your goals, your audience, how the survey will be delivered, and even your brand tone. Then it builds a clean, high-signal survey in Markdown you can drop into Typeform, Notion, Google Forms, wherever. It adapts in real time and even recommends how to deploy for better response rates.

Why it’s a game changer:

• It saves hours on survey strategy and setup and makes you look like you’ve got a full insights team behind you

• The questions ladder up to business goals with no bias

• It scrapes your site for context and aligns language with your brand

• Bonus: it works whether you’re running NPS, churn analysis, or just need a pulse check

👉 Try it here

_{*Note: You will need a ChatGPT account (ideally a Plus or Team plan) to run this GPT.}